Are you getting likes but no sales? Relax. I know you’ve got followers, your posts are getting likes, maybe even some comments but no one is buying. Why is that happening? The truth is, likes don’t equal sales. If your audience doesn’t understand what you’re offering, or why they should buy from you, they’ll just scroll past. That’s why you need to be intentional with every post. Let me show you how to start converting followers into actual paying clients.
First, make your offer clear.
Don’t just post a nice picture and expect people to figure it out. Say exactly what you’re selling, who it’s for, what problem it solves, and how to get it. For example, instead of posting a photo with the caption “New drop,” say something like: “Affordable 2-piece set, available in sizes 6 to 14. DM to order. Delivery within Lagos is same-day.” That’s clear. That’s direct. People know what to do next.
Second, show proof that people trust you.
In Nigeria, people are very careful about who they buy from online—because nobody wants “what I ordered vs what I got.” So build credibility by sharing testimonials, customer reviews, or behind-the-scenes of real orders being packed and delivered. If you don’t have reviews yet, offer your product to one or two people at a discount and ask them for honest feedback you can post. Even one good review can help convince others to trust you.
Next, create urgency.
Give people a reason to buy now, not later. If you always post but never give a deadline, your followers will keep saying “I’ll come back later” and they won’t. Use phrases like “Only 5 slots left,” “Free delivery for first 10 orders,” or “Offer ends Sunday.” This works. Urgency pushes people to take action because they don’t want to miss out.
Again, be consistent.
A one-time post won’t do magic. Keep showing up, keep sharing value, keep reminding your audience why your product is worth paying for. Over time, the trust builds, and followers turn into buyers.
Also, make buying easy.
Some businesses lose customers just because their process is too stressful. If someone has to message you 3 times to find the price, ask how to order, and then ask for payment details, you’ve already lost them. Pin your order steps to your page, or better still, have a website so that purchasing will be much easier.
Conclusion
If you’re ready to start seeing real results from your social media, apply the steps above. Subscribe for more information.
