There was a time when being good at what you do was enough. People would refer you. Word-of-mouth worked like magic. You’d sell out simply because “your work speaks for you” but not anymore. Today, even the most talented entrepreneurs are struggling. Not because their service isn’t great, but because no one knows they exist. We live in a loud world now, where everyone is online, selling one thing or another. If you’re not showing up where your customers are looking, you’re invisible.
Many business owners find it hard to accept that visibility is the new currency. If you want to grow in today’s world, you need more than skill. You need presence. And you can only get seen online properly by not just friends and family, but by real potential customers.
Let’s break it down.
1. Start With What People See First, I.e Your Brand
You never get a second chance to make a first impression. If your Instagram page, WhatsApp DP, or website looks scattered, unclear, or outdated, you’ve already lost people.
Your logo. Your colors. Your tone. Your photos. All of it communicates something before you ever say a word. Don’t let poor branding keep you hidden.
2. Stop Waiting for “Organic Growth” — Run Targeted Ads
You can’t keep depending on luck, referrals, or hashtags and expect growth.
Your audience is online right now but they’re not going to find you unless you show up in front of them, intentionally. That’s what paid ads do.
Instagram, Facebook, and Google, these platforms let you put your business in front of people who are most likely to need what you offer.
A ₦5,000 ad can put your content in front of thousands of the right people, in the right location, at the right time.
It’s not about boosting random posts. It’s about strategy:
- Who are you targeting?
- What do they want to see?
- What action do you want them to take?
A good ad gets attention. A great ad brings sales. But it all starts with visibility.
3. Show Up With Value, Not Just Sales Talk
Nobody wants to be sold to every day. People scroll to relax, laugh, learn, or be inspired.
So when you show up online, don’t just scream “Buy from me!”
Educate. Entertain. Encourage. And then sell.
Let’s say you sell skincare. Don’t just post “Available now – ₦5,000.”
Create content that says:
- “3 common skincare mistakes people make”
- “How to treat oily skin during the dry season”
- “Before and after: My customer’s skin in 14 days”
These kinds of posts attract attention, build trust, and convert followers into paying clients.
Because in the online world, people don’t just buy products. They buy connection. They buy from brands that feel familiar.
4. Be Consistent or Be Forgotten
You can’t show up today and disappear for two weeks. That’s not how visibility works.
The brands that win online are not always the best. They’re the most present, the most consistent, and the most intentional. Even if it’s just 3 times a week, show up.
Share a quick tip, post behind the scenes, share customer feedback, run a promo and post a quote that reflects your values. So when they’re ready to spend, you’re the first one they think of.
That’s how visibility turns into money.
5. Upgrade From “Look Busy” to “Work Smart”
Many business owners are exhausted, not because they’re lazy, but because they’re doing too much the hard way. You’re chasing leads manually, answering the same questions every day, and struggling to look professional with only a WhatsApp line and a Canva banner.
It’s time to work smarter. Get a website that answers questions, collects orders, and shows your professionalism 24/7, because when you finally combine your talent with the right visibility tools, your growth will no longer be by accident; it will be on purpose.
Conclusion
The business that wins today is not always the best. It’s the one people see first, remember, and trust. So don’t just stay busy.
Reach out now to us at Jimlad Dev. Ltd, to get started.
